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After $450 billion hit on tariff panic, time to buy Apple stock?

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Apple has lost $450 billion in market capitalization since President Trump announced his reciprocal tariffs on Wednesday. Shares are now trading below $190 per share. Is it time to by Apple stock?

Frank DeMatteo for Investing.com:

This morning, matters took another turn after China retaliated with a 34% tariff on U.S. goods. So far, Trump hasn’t hit back with his promised hike for any country that retaliates against the U.S. tariffs. However, Trump said in response that “China played it wrong,” suggesting a raise could be forthcoming.

In a note to clients on Thursday Rosenblatt analyst Barton Crockett said he sees Apple facing a $40 billion tariff cost. This would equal a 32% hit to operating profit and EPS.

BofA Securities analyst Wamsi Mohan said if the tariffs stick and Apple absorbs the entire $20 billion of headwind and 500bps to GMs, they expect an impact of $1.24 to EPS… Mohan said that with a potential $1.24/share hit to EPS and 25x multiple, the lower end of the past 5-year range, they see downside risk in the stock to $180.

Morgan Stanley’s Woodring said that given that Apple could raise prices gradually, a bear case EPS hit may be down 10-15%. This suggests CY26 EPS of $7.19, versus the consensus of $8.19. Apply a trough multiple of 24x that gets you to a $172 stock.


MacDailyNews Take: You can panic with the over-reactionaries swayed by market manipulators shoveling several metric tons of tariff apocalypse bullshit or you can profit from the fruits of their labor. We prefer the latter course.

We’re seeing sub-$190 AAPL now. Yes, it is glorious! Hopefully, the fomenters can continue piling on and push it even lower!

AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under… lower, lower… Good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again!MacDailyNews Take, January 9, 2012, on which date AAPL closed at $12.69


At the most basic level, it’s extremely simple: Pump, then dump. Foment, then buy. Rinse, lather, repeat as the SEC sleeps.MacDailyNews, April 26, 2012, on which date AAPL closed at $18.29


CNBC’s Jim Cramer maintains one key guideline: when the market gives you a chance to buy a high-quality stock, you must take advantage of it: “You literally have to take action right into the knee-jerk negativity to get the best buys, and that confuses a lot of people.”Elizabeth Gurdus, CNBC, October 16, 2017



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