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Apple Watch sales expected to regain modest growth in 2025

A multi-year downturn has impacted Apple Watch sales, with IDC reporting a steady year-over-year decrease for the past three years. The device’s unit shipments...

Starting at $599, iPhone 16e shows Apple is unwilling to trade margins for unit sales

Apple on Wednesday announced iPhone 16e, a new entry-level addition to the iPhone 16 lineup that offers powerful capabilities at a $599 starting price....

Apple Intelligence has been a key driver of iPhone sales in markets where it is available

In Apple’s earnings call held on January 30, 2025, CEO Tim Cook offered insights into the performance of iPhone sales, particularly emphasizing the impact...

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